top of page

Are Online Booking Platforms Harming Your Travel Experience?

Sunset view

In recent years, the rise of online booking platforms has revolutionized the way we find and book accommodations while traveling. From Airbnb to Expedia and Booking.com, these platforms offer a wide range of options for tourists and travelers to choose from, making it easier than ever to find the perfect place to stay. However, what many people don't realize is the significant impact these platforms have on small accommodation businesses.

One of the main ways in which booking platforms harm accommodation businesses is through their high commission fees. When a property owner lists their accommodation on these platforms, they are often required to pay a commission on each booking made through the platform. These fees can range from 10% to as high as 25%, cutting into the profits of small businesses. For many small accommodation providers, these fees can be a significant burden, especially when they are already operating on narrow profit margins.

Additionally, these platforms often prioritize accommodations that offer the lowest prices, making it difficult for small businesses to compete. This can lead to a race to the bottom, where property owners are forced to lower their prices in order to stay competitive. As a result, small businesses may struggle to cover their operating costs and provide a high-quality experience for their guests.

Furthermore, the lack of direct communication between guests and accommodation providers can also be harmful. Many booking platforms restrict direct communication until a booking is confirmed, making it difficult for property owners to build a rapport with potential guests. This can result in a lack of personalization and a diminished experience for both the guests and the accommodation providers.

Another concern is the issue of fake reviews and unfair ranking systems on these platforms. Some property owners have reported instances of fake negative reviews that have significantly impacted their business, while others have criticized the ranking algorithms for being unfair and biased. This can make it difficult for small accommodation businesses to maintain a positive online reputation and attract new guests.

So, what can be done to address these issues? One potential solution is for tourists and travelers to consider booking directly with accommodation providers whenever possible. By booking directly, guests can help support small businesses and reduce their dependence on booking platforms. Additionally, property owners can consider diversifying their marketing efforts and exploring alternative booking channels to reduce their reliance on these platforms.

In conclusion, while online booking platforms have undoubtedly made it easier for tourists and travelers to find accommodations, it's important to recognize the harm they can cause to small accommodation businesses. By being aware of these issues and considering alternative booking methods, we can all play a part in supporting and preserving small businesses in the tourism industry.

Here at the Artists' Colony Inn we make it very easy to book directly, just click on "Book a Room" in the menu above or send us a message through the "WhatsApp" or "Contact Us" buttons. We offer great discounts and free upgrades on bookings made direct with us.

247 views0 comments

Comments


bottom of page